WORK

Yes Theory x Seek Discomfort

The YouTube channel and media platform Yes Theory, is known for its inspiring and adventurous content and is truly a force to be reckoned with. The channel has fostered a close-knit and dedicated community and hundreds of thousands of people all around the world come together both on and offline to walk the walk of embracing whatever life throws at you. In 2018 they launched their very own clothing brand Seek Discomfort, aiming to create pieces of clothing that would both serve as a reminder to their audience to live the Yes Theory philosophy and as a badge of honor connecting Seekers all over the world.

In 2023 I had the pleasure of working with the wonderful team at Seek Discomfort in creating a collection of clothing and merch that showcased the inspiring and uplifting words and mission behind the brand.